Water Is Our Element - Felix WITTICH c/o JULIA WALDMANN photographs the global BRITA campaign for Serviceplan

 

Felix WITTICH c/o JULIA WALDMANN photographed the global campaign for BRITA still on behalf of the agency Serviceplan. Art buying was taken care of by Caroline Walczok. The well-known water filter or bubbler is now becoming a lifestyle brand. That is : away from the product and more in the direction of lifestyle. 

In a multi-stage pitch for water filter brand Brita during the first half of 2023, Hamburg-based agency Leagas Delaney, and its team led by CEO Dirk Bittermann and co-founder Hermann Waterkamp, was successful and will now become the international lead agency.

Maren Huth, Director Global Brand Strategy & Experience of Brita SE: “Leagas Delaney absolutely convinced us during the selection process. We want to evolve Brita into a genuine lifestyle brand, and Leagas Delaney presented us the best strategic approach and ideas here.”

read more - https://bit.ly/47E14AB





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